Every Bank Should Use This Easy Solution to Improve the Debit and Credit Card Experience

We've all experienced an annoying card decline when traveling.  By using the location of your phone to authorize transactions, your bank can virtually eliminate this hassle while drastically reducing the rate of card fraud as well.   Recent consumer research shows that consumers place significant value on a feature like this.  The Mobile Enhanced Authentication product from Vodaphone is easily included in any mobile banking app and can give banks this fabulous opportunity to improve an important customer experience touchpoint.   Here is a summary of the research: Mobile Enhanced Authentication