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Trending Consumer Insights: Macklemore and the 12th Man

Trending Consumer Insights: Macklemore and the 12th Man

Great consumer trends have innovated in Seattle, Washington USA: jet travel, personal computers, gourmet coffee and online retail to name a few. This week, in the race for the Super Bowl and Grammy award winners, innovation from Seattle in the consumer space is at work again. Both the Seattle Seahawks and music megastar Macklemore exemplify the growing power of consumers. They both have a sea of emotionally charged fans avidly following them. They both have disrupted conventional order in their industries based on this customer adulation. And they both have harnessed consumer engagement to accelerate their winning formula. An astute leader of a customer-focused company is well served to study, learn and apply some Seahawk and Macklemore tips and traits highlighted below: