Trending Consumer Insights: Macklemore and the 12th Man

Trending Consumer Insights: Macklemore and the 12th Man

Great consumer trends have innovated in Seattle, Washington USA: jet travel, personal computers, gourmet coffee and online retail to name a few. This week, in the race for the Super Bowl and Grammy award winners, innovation from Seattle in the consumer space is at work again. Both the Seattle Seahawks and music megastar Macklemore exemplify the growing power of consumers. They both have a sea of emotionally charged fans avidly following them. They both have disrupted conventional order in their industries based on this customer adulation. And they both have harnessed consumer engagement to accelerate their winning formula. An astute leader of a customer-focused company is well served to study, learn and apply some Seahawk and Macklemore tips and traits highlighted below:

Leading on the Diagonal

As a result of changes in society and how we communicate, established forms of command and control leadership are not working. New leadership requirements are changing the old model and replacing it with a new skill set that is successful when those who are led feel empowered, inspired, and indeed loved. Traditionally, companies organized themselves vertically out of necessity – vertical silos are useful and needed to operate. However, corporate leaders frequently spend the rest of their time trying to knock down silos and share information horizontally. Deanna summarizes her approach as 'leading on the diagonal'. Here is a presentation that she gave recently: