Who we are



Recognized globally as one of the most influential leaders in financial services, Deanna Oppenheimer is a turnaround strategist known for her ability to transform entrenched institutions into forward thinking, customer-centric champions.
Deanna is currently serving as non-executive director for the following publicly-listed companies in the UK: Chair of Hargreaves Lansdown, a FTSE financial services company; Tesco PLC (senior independent director); Whitbread (remuneration chair). Deanna also sits on the private board of Seattle-based Joshua Green Corporation. +

Deanna founded CameoWorks in 2004. Currently, the firm is a senior adviser to Bain Consulting’s global financial services practice, West Monroe Partners' customer experience team and to several CEOs of early-stage private companies.

Previously, Deanna worked at Barclays, starting as chief operating officer of the UK business before becoming CEO of UK and Western Europe Retail Banking. Her final role was vice chair, Global Retail Banking.

Deanna’s clear customer-focused strategies led to Barclays ranking #1 among high street banks in customer satisfaction and 92% employee engagement. Her relentless focus helped achieve double-digit growth in annual financial results in the UK and to stabilize Barclays’ Western Europe business during the euro crisis.

Before Barclays, Deanna was the President of Consumer Banking at Washington Mutual, Inc. During her tenure, Washington Mutual was named Best Retail Bank in the Americas by Lafferty International and Top 40 Store Concepts in the World by Retail Industry Leaders Association.

In October 2019 The University of Washington’s Michael G. Foster School of Business announced the appointment of Deanna as a 2019-20 Edward V. Fritzky Co-Chair in Leadership. Established in 2004, this faculty position was specifically designed to bring distinguished business leaders to campus to share expertise with faculty and students. In March 2019 Deanna was shortlisted for the Peel Hunt Non-Executive Director Award in the category of FTSE 100. In 2018 she was named Diversity Director of the Year and in May 2016 Deanna was inducted into the Junior Achievement/Puget Sound Business Hall of Fame. In 2014 Deanna was voted one of Puget Sound Business Journal's Women of Influence, an annual award given to women leaders who have enormous impact on their community. In 2010 she was recognized as the second most powerful woman in banking by American Banker magazine, and in 2007 she was named Britain's Business Communicator of the Year.

Deanna divides her time between the UK and Seattle, where she lives with her husband, and they have two adult children. She graduated with honors from the University of Puget Sound in Washington State; she is past chair of trustees for Puget Sound and a recipient of the Ernest T. Stewart National Award for university volunteers. She also has attended the Executive Education program of the Kellogg School of Management.



Dave is Managing Director of CameoWorks and leads the strategic alternatives and finance work for our clients. He is a senior advisor to Vettd in Seattle.
A finance leader in the financial services industry for over 17 years, Dave has served as Chief Accounting Officer, Chief Financial Officer and Chief Operating Officer across a series of companies ranging from large publically-traded organizations to small private businesses... +

...Most recently, Dave worked as the Chief Financial Officer of Cascadia Capital, a middle-market investment bank in Seattle, and was an integral part of their tremendous growth.

Prior to Cascadia Capital, Dave worked, from 2002 to 2009, at Washington Mutual, Inc., and at JPMorgan Chase. During that time, he worked as a Senior Vice President and Chief Financial Officer of various business divisions, including retail brokerage, business banking and mutual fund asset management.

Before Washington Mutual, Dave worked in a number of roles, including Chief Operating Officer, Chief Financial Officer and Chief Accounting Officer, for National Securities Corporation, a publicly traded mid-sized full service brokerage firm.

Dave lives in Seattle with his two children. He graduated with a B.A. in Business Administration from the University of Washington. He qualified as a certified public accountant (CPA) in 1995 and also holds his Series 7, 24, 27 and 79 securities licenses.



Charlotte is a Strategic Advisor with CameoWorks. With over 35 years experience in the technology industry and 17 years as a Director for public and private and not for profit entities in the business of healthcare, insurance, energy, transportation, manufacturing and consumer businesses, she brings the experience and understanding of global strategy, anticipating technologically driven disruption in markets, and key issues in scaling cultures as internal and external changes impact a company...+

...Charlotte is currently serving as a non-executive director for Berkshire Hathaway and has been a member of that audit committee since 2003. She also is a director for a private family-held company where she is chair of the governance committee. In that role she has established a legacy governance structure. In addition she has been a Trustee for the international NGO, Save the Children since 2007 where she serves on the audit, international, US programs( as chair) and executive committees. She was chairman of the University of Washington Medicine board and served on that board from 2000-2010.

From 1980 through 1985, Guyman worked as a technical computer sales representative and then systems engineering manager for Hewlett Packard in western Washington and Alaska. She earned an MBA from 1985-1987 and joined Microsoft Corporation upon graduation. At Microsoft she held a variety of positions including Director of Channel Marketing, Director of International Marketing, Director of Consumer Marketing and then General Manager positions in the consumer division where she ran a P&L in Lifestyle, Kids and Games products . IN addition, she developed the joint venture with Dreamworks and also the joint marketing of DreamWorks and MSNBC. Guyman pioneered such applications as Expedia. She also set the strategy and the sales force for MSN before retiring in 1999.